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Shot in Amsterdam with a focus on refined yet utilitarian silhouettes blending with their surroundings, emphasizing resilience and simplicity.

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Shot in Amsterdam with a focus on refined yet utilitarian silhouettes blending with their surroundings, emphasizing resilience and simplicity.

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Shot in Amsterdam with a focus on refined yet utilitarian silhouettes blending with their surroundings, emphasizing resilience and simplicity.

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","velour-x-rier","gid://shopify/Article/611638608203","image",{"_14":190,"_191":-5,"_27":192,"_193":194,"_195":196},"gid://shopify/ArticleImage/321191182667","altText","https://cdn.shopify.com/s/files/1/0858/0412/2443/articles/20241208-L1002276_4_d2b9336f-2e76-4f3e-ac86-317286e101a3.jpg?v=1753384990","width",3984,"height",5976,"publishedAt","2025-07-16T15:25:00Z","VELOUR X RIER",{"_170":171},{"_180":202,"_184":203,"_170":204,"_14":205,"_188":206,"_197":211,"_23":212,"_167":213},{"_182":183},"

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A curated play on contrast, blending opposing brands and styles into one. Set in the heart of Amsterdam, where 60s functional architecture meets the modern vision of Marcel Lok’s Spaarndammerhart, a restored school building from the 70s.

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","spring-25-campaign","gid://shopify/Article/611683959115",{"_14":207,"_191":-5,"_27":208,"_193":209,"_195":210},"gid://shopify/ArticleImage/321191018827","https://cdn.shopify.com/s/files/1/0858/0412/2443/articles/L1003135_aa34592c-b833-4010-8e73-867b36a9dc58.jpg?v=1753384787",1333,2000,"2025-06-20T13:26:00Z","SPRING 25",{"_170":171},{"_180":215,"_184":216,"_170":217,"_14":218,"_188":219,"_197":223,"_23":224,"_167":225},{"_182":183},"

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An exploration of light, texture, and form. This campaign marked the beginning of a new chapter for Velour Amsterdam in 2024. A redefinition of vision, curation, and visual identity. Shot by Suus Waaijers at Studio3000.

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","fall-winter-24","gid://shopify/Article/611837575499",{"_14":220,"_191":-5,"_27":221,"_193":210,"_195":222},"gid://shopify/ArticleImage/321191444811","https://cdn.shopify.com/s/files/1/0858/0412/2443/articles/VelourSS24_FINAL_HR_SuusWaijers-50_f05236a8-f17e-44d2-9ad7-9aa4b948d184.jpg?v=1753385342",1638,"2025-07-13T14:32:00Z","WINTER 24",{"_170":171},{"_180":227,"_184":228,"_170":229,"_14":230,"_188":231,"_197":234,"_23":235,"_167":236},{"_182":183},"

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For the launch of the new website, we shot in a neglected 17th-century canal house. A bright home with unexpected views and space for discovery, redesigned by Studio i29 and Pieternel Kroes.

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The interior highlights different areas through the use of colour, offering a fresh perspective on the historic monument.

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A personal space by Velour friend, Pieternel Kroes.

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A grey fabric wall extends into the living room, enhancing acoustics throughout the space. Behind the rotating book wall lies a hidden room, finished entirely in calming blue.

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","summer-25","gid://shopify/Article/611858645323",{"_14":232,"_191":-5,"_27":233,"_193":209,"_195":210},"gid://shopify/ArticleImage/321190723915","https://cdn.shopify.com/s/files/1/0858/0412/2443/articles/P1087791-2_5aeef2df-39f2-4d1a-8d1c-c333c50172c1.jpg?v=1753383696","2025-07-23T13:30:00Z","SUMMER 25",{"_170":171},"pageInfo",{"_239":7,"_240":241,"_242":243,"_244":245},"hasPreviousPage","hasNextPage",true,"endCursor","eyJsYXN0X2lkIjo2MTE4NTg2NDUzMjMsImxhc3RfdmFsdWUiOjYxMTg1ODY0NTMyMywib2Zmc2V0IjozfQ==","startCursor","eyJsYXN0X2lkIjo2MTE2Mzg2MDgyMDMsImxhc3RfdmFsdWUiOjYxMTYzODYwODIwMywib2Zmc2V0IjowfQ==","actionData","errors"]

Campaigns

VELOUR X RIER

SPRING 25

WINTER 24

SUMMER 25