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STORA SKUGGAN

Stora Skuggan, Swedish for ‘big shadow’, is a Stockholm based fragrance house known for its artistic and conceptual approach to scent. It was founded in 2015 by a collective of creatives – Anna Barkne, Olle Hemmendorff, Jakob Hempel, Jonas Nordin and Martin Nicolausson. The team developed a joint design process describing themselves as ‘a nose in unison’, crafting unisex highly-conceptual fragrances with mythical stories. Each Stora Skuggan perfume circuits around a myth or a phenomenon which becomes like a universe and world in which the scents grown in.

Stora Skuggan places a great emphasis on its ingredients and meticulous blending techniques. They use both essential oils and synthetic materials of the highest quality, never cutting corners by using cheaper substitutes as their focus is on quality over quantity. Each fragrance is crafted in small batches after years of dedication towards perfecting its composition - with fragrances like Mistpouffer that underwent four years of development. With perfumes like The Fantôme de Maules contains a mixture of bergamot, oakmoss, vetiver and tonka bean reflecting their commitment towards innovative formulas and creating multiple olfactory dimension.

Stora Skuggan’s takes a research-based approach to sustainability which is rather pragmatic. They challenge the romanticism of ‘all-natural’ perfumery, by embracing high-quality synthetic ingredients as they have environmental and ethical advantages - with natural elements such as rose oil requiring vast agricultural resources and no benefits. Aside from Thumbsucker, which contains beeswax all their perfumes are vegan and they actively research materials to avoid non-biodegradable molecules and compounds which can harm the environment.

Each complex composition deserves a body which portrays its depth and concept, therefore the Stora Skuggan’s mythical identity can be seen through its distinct packaging. The fragrances come in sleek, minimalist glass bottle finished with a handmade suspended glass cap – a design element which has become their signature. Stora Skuggan is a visual representation of their Scandinavian minimalist roots but with a twist - designed to evoke worlds, each fragrance blurring the line between reality and fiction.

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STUDIO ELINA LANS

Founded in 2020 by Soviet-born Dutch designer Elina Lans, the studio carries a legacy of personal history and inherited craft. Inspired by the tools passed down from her great-grandmother, a former jeweler and watchmaker, Elina Lans desires to create change and bring awareness on the environmental and social impact of the industry. With a degree in jewelry design and international law, she approaches design in a pragmatic and aware way, weaving heritage, beauty and purpose into her creations.

With a vision that is constantly refining itself, Elina Lans embraces modernist and intuitive designs which are poetic, androgynous and elegant. The designs resemble miniature sculptures, merging organic silhouettes with the solid weight of precious metal. Art is essential in Elina Lans’s work, taking inspiration from architects, interior and fashion designers. She spends most of her time researching and expanding her knowledge through workshops, galleries and museums to create statement pieces that transcend time. With every curve and contour she evokes an emotional connection with the past and future.

Elina Lans studio designs are future heirlooms – her testament towards artistry and craftsmanship. Each piece is meticulously handcrafted in Amsterdam, where recycled metals and ethically sourced gemstones work harmoniously to create high-quality and thoughtful jewelry. Vintage elements breathe new life through her pieces, every creation crafted in a unique, sculptural and intimate way. Elina Lans thrives on a philosophy towards responsible luxury, ensuring ensuring zero-waste local production and offering emotional depth with each collection.

Elina Lans embraces and appreciate that jewelry is the slowest fashion of all if practiced mindfully. Unlike fabric, Lans always highlights that silver, gold, diamonds and other precious stones never lose their value, and as a medium and artist, you can reuse them endlessly, therefore almost all pieces are up-cycled. Philanthropy is a core value for Elina Lans as she dedicates a portion of her sales to important causes like Doctors Without Borders. As a cancer survivor herself, Elina creates limited edition pieces for the Breast Cancer Awareness, which benefit charitable organizations. Her studio proves that jewelry can hold more than beauty - it can hold meaning and purpose.

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WELTER SHELTER

Welter Shelter was born during a November storm, when the brand’s founder caught himself drenched and cold, even though he was wearing a new expensive woollen winter coat. Founded in Amsterdam, from a moment of frustration and revelation, Welter Shelter it is an all-weather outerwear brand. It is known for its innovative high-quality coats for men and women, that manage to combine ingenious fabrics with beautiful designs.

Welter Shelter prides itself on creating outerwear that blends technical excellence with elevated comfort. Their outerwear has an average water column of 10.000 mm, which means it can bear as much as 10 litres of water at any given time, ideal for a city or active person. Working in collaboration with Meida®, they have developed a superior insulation program that keeps you warm up to -10C whilst remaining thin, flexible and breathable. The Welter Shelter insulation is a technology using polyethylene micro-fibres which makes one jacket, equal to 5 woolen sweater with a thickness of only 0,8cm.

Committed to sustainability, Welter Shelter is very particularly in terms of the performance of their jackets. Through their collaboration with Meida®, they have crafted an eco-conscious insulation that is made to provide high performance - features like water repellence and durability, without relying on harmful chemicals. Their slow consumerism approach focuses on creating timeless silhouettes built to endure changing seasons, climates and trends.

Minimal in design and maximalist in performance, Welter Shelter crafts outerwear rooted in functional elegance and fabric innovation. Their coats fuse performance with understated style, making them ideal for city dwellers seeking both comfort and sophistication. Their identity is technical, intelligent and subtle sophisticated.

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PAULINA MEYLE

Originally launched during her fashion studies, Paulina Meyle grew organically from a series of small requests and an early appreciation of her work. She approaches the knitwear medium as a dialogue between past and present, honoring the centuries-old craft and embracing the possibilities of innovation and technology. Her work is shaped by her surroundings such as nature, architecture and even conflict translated into subtle contrasts. Feminine forms meet structured materials, while organic silhouettes are refined through asymmetry, texture and function. For Meyle design in a playful and light way, is a way to process social and environmental issues.

Craftsmanship is one of Paulina Meyle’s core ethos, valuing quality over fast production. By working through an approach outside of industrial production, each garment develops its individual character, shaped by subtle imperfections that become part of its identity. This slow and intuitive process allows her to respond closely to the needs of both the wearer and the piece itself. For Meyle, it’s a reflective and honest process through which true value is created and form evolves.

Sustainability is integrated into the design process from the very beginning, through her guided choice of materials. Paulina Meyle works exclusively with natural fibers, valuing their unique properties that serve specific functions. By avoiding synthetic blends, she ensures both longevity and circularity in her work. Knitwear on its own reinforces sustainable ethos through zero-waste techniques, while its natural flexibility allows pieces to adapt to all shapes and sizes.

The Paulina Meyle universe is defined by simplicity, elegance and timeless design, elevated through intimate silhouette and intricate textures. Her knitwear invites a slower way of engaging with clothing, one the values the material, the process and artistry behind each piece. She wants her work to invite reflection on craftsmanship and encourage awareness about the dialogue between maker, garment and wearer.

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Brands

STORA SKUGGAN

ELINA LANS

WELTER SHELTER

PAULINA MEYLE